With the Insignia, we have redefined our design vocabulary. The Insignia is athletic and powerful, yet very elegant. It has movement; surfaces flow harmoniously, with crisp intersecting lines that define the dynamic form, so that you never tire of looking at it. Our aim was to develop a confident look which reinforced the car’s superb driving dynamics but also one that made it clear that this was a beautiful vehicle with premium appeal.
Mark Adams, Vice President of Design for GM Europe
The Exterior Design
The overall goal for the design team was to create a simply beautiful car that would herald the next generation for Opel. The exterior’s hallmark is its flowing graceful silhouette. The body’s sculpted shape is accented by sweeping front and rear light designs and enhanced by a bold radiator grille. A distinctive “blade” feature runs through the body side from behind the front wheel, further emphasizing its taut and rakish lines.
The Interior Design
The same design cues are expressed inside the car as well. On opening the doors, the first impression is of the bold wrap around interior. This is dominated by the signature “wing” theme that flows from the front of the instrument panel and dives into the door panels in a downward dynamic curve. The bold surfaces from the exteriors “blade” feature are echoed in the shape of the interior door grab handle, where the bright accent material sweeps dramatically into the door armrest. This sweeping accent is repeated in chrome shapes on the steering wheel and at the front of the center console. All of the materials work together, to create a harmonious, classy feel to the interior. The overall interior has taken a light, spacious approach that is both sporty and welcoming.
